Derwent Valley Community Brand

Council has worked with multiple award-winning brand consultancy For the People to create the Derwent Valley Community Branding Identity.

It's a way for our businesses and tourism operators, community members and council to have a consistent look and feel for the valley, and for how the rest of the world sees us.

As local businesses and organisations use the Brand, it will help to enhance and build the future of Derwent Valley's businesses, community groups, organisations, activities, events and its people and help to make the valley more well known.

Multiple Awards won!

Since its launch, the brand has discussed in global circles and credited / awarded as one of the best place branding projects in recent years.

To date, the Derwent Valley Brand has been awarded:

Transform Awards 2021

www.transformmagazine.net/awards/anz/the-awards/the-categories/

Gold - Best place or nation brand (recognising the brand journey made by a nation or a place.)

Gold - Best external stakeholder relations during a brand development project (best communication with external stakeholders throughout the process of a rebrand or during a brand development project)

Gold - Best creative strategy (best creative, thought-out, aligned strategy behind the repositioning of a brand)

Gold - Grand prix (overall excellence in rebranding)

Brand Impact Awards 2021

Silver Award – Public Sector

www.creativebloq.com/news/brand-impact-awards-winners-2021

Want to use the brand?

It's free to register and gives you access to the full range of logos, fonts, colour palettes and illustrations along with some guidelines of how to use them.

The guidelines will tell you everything you need to know to get things started. By following them, you can create brochures, websites, beer coasters, jam jars, podcasts, doilies or UFO tours, knowing full well they'll always look and feel true to the Derwent Valley.

Want to find out more about the brand and the local stories that inspired it?

Meet the Brand.

These are a few ideas of how the Derwent Valley Community Brand can spring to life in different forms. We hope they inspire a whole bunch of ideas for you to use it for your organisation, business or initiative.

You can see some local examples below of how businesses and organisations have already started to make the brand work for them.